Right now, everywhere, someone is looking for a way to leverage their story.

They want to be unignorable. They want to be seen as the expert.

But…wanting that and working for that are two very different things.

Are they actively building funnels, sending emails, testing copy, refining their message so that it speaks to their ideal human? Or are they posting on IG once a month and waiting for clients to roll in like an “expected” Amazon Prime subscription?

Here’s the difference: The ones who win know that their STORY is the fuel that drives conversion.

🔥They know their positioning doesn’t happen by accident—it’s engineered, tested, and reinforced across every touchpoint.

🔥They don’t wait for recognition. They create it by showing up consistently in a way their audience can’t ignore.

And the ones who plateau? They blame the algorithm. They chase hacks and lead magnets. They keep telling themselves, “I’ve tried everything.”

No. They haven’t. And I know this because I’ve seen it play out 100 ways hundreds of times.

Multi-million dollar launches with authors and course creators.
Growth-stage coaches scaling past $100K by fixing one thing: their story.

Lists that went from ghost town to hyper-engaged communities because the narrative finally clicked.

Take Jamie Kern Lima, founder of IT Cosmetics.

She heard “no” more times than most of us could stomach. Investors told her women would never buy makeup from someone who showed her bare face. Retailers shut the door. Consultants told her she wasn’t the right fit.

For years, it was rejection after rejection.

And then she got one shot: 10 minutes live on QVC. The pressure? Sell $10,000 a minute or never be invited back.

So she leaned into the very thing everyone told her to hide. She wiped off her makeup on live television—rosacea, redness, everything—and proved her product worked in real time. The segment sold out. IT Cosmetics went on to become the biggest beauty brand in QVC history.

Eventually, she sold it to L’Oréal for $1.2 billion, becoming their first female CEO in over 100 years.

And in the ultimate full-circle moment, she went back to one of the mentors who had told her she’d never make it—and shared the news. Not out of spite, but as proof: the story she was told to bury was the exact story that made women buy.

That’s the power of story. It can turn a wall of no’s into a billion-dollar yes.

So ask yourself: are you actively leveraging your story in your funnel? Or are you waiting for clients to magically show up?

Because one of those scales. The other leaves you scrolling your own feed wondering why it’s not working.

👊🏼 From Detroit, Lisa