TL;DR:

Positioning is how your brand earns its seat at the table—and keeps it. It’s not what you say you do. It’s how your audience remembers you.

If you don’t take control of the narrative? If you don’t claim your space? Someone louder (and less qualified) will.

Positioning isn’t about sounding fancy or coining a cool catch phrase..

It’s about planting your flag in the sand before someone else takes your spot. Here’s how to stop blending in and start owning your message.

If You Sound Like Everyone, You Sell Like No One.

Positioning isn’t a tagline. Or some forgettable line like, “We’re the best solution for all your [insert vague industry buzzword here] needs.”

Positioning is the story you plant in someone’s brain. It’s how your ideal human explains you to their mastermind group, their partner, or their overpriced business coach.

And if their summary sounds like: “Uhhh, she does some marketing stuff… I think?” We’ve got a problem. Because clarity isn’t just cute—it’s convertible.

Let’s Battle Test This:

“I help [who] get [specific result] without [dreaded pain].” e.g. I help women get better bodies without 5 days in the gym.

Now ask yourself: Would your dream client instantly feel it? You know, that spark that makes her eyes light up like someone finally gets her and actually has the f’in solution she’s been desperately looking for. Or would they need to still decode what it is you really do?

If your message makes them think too hard, they’ll move on fast.

Not because they’re rude.

Because they’re busy. Distracted. And already one click away from booking someone else who said it better (or at least clearer).

Positioning Is a Power Move. It’s about claiming your space in the market, before someone with half your skill and twice your confidence does it for you. And yes, that might mean turning off the “but I want to appeal to everyone” reflex.

Because when you try to please everyone? You end up sounding…Safe. Bland. Invisible.

Positioning ≠ Playing Nice: You didn’t build your business to be “just another option.”

You’re not just an expert. You’re the expert.

Try This Instead:

🔥Say the thing you actually want to say.

🔥Lead with the truth you’ve been tucking behind “professional” language.

🔥 Own the outcome your work delivers—and the way you do it differently than anyone else.

And you know what else? Bold Brands Don’t Whisper.

They just…get clients.

Not because they’re “louder”. Because they take a stance—and say it with their chest.

When you’re clearer, bolder, and more confident than the competition your ideal human knows it.

That message you’ve been watering down so you don’t “alienate anyone”? It’s the exact message that would make someone doom scrolling How do I do this really hard thing without losing my damn mind say: “Finally—someone who gets it.”

So stop rounding off your edges.

That spicy opinion? That left-field metaphor? That story you think is “too weird”?

That’s your gold.

Use it.

👊🏼from Detroit,

Lisa